Digital Conversion Optimization & Growth Assessment

Following major digital transformation initiatives, conversion rate optimization has lost momentum, negatively impacting digital sales. This assignment focuses on performing a comprehensive assessment of current digital sales funnels and user journeys to identify drop-off points and improvement opportunities. The consultant will benchmark performance against industry best practices and support the digital team on-site to establish a structured, sustainable CRO way of working. The goal is to increase digital sales and prolongations across mobile and 5G subscriptions through data-driven insights, experimentation, and optimization of digital channels.

TopSkills

• Conversion Rate Optimization (CRO)
• Digital Funnel & User Journey Analysis
• Adobe Analytics
• Adobe Target (A/B testing & personalization)
• Experimentation & Hypothesis-driven optimization
• HTML / CSS / JavaScript understanding
• Digital Analytics & Data Interpretation
• UX & Behavioral Insights
• Stakeholder Collaboration
• CRO Process & Ways of Working