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Market Communication Manager

Posted 3 months ago by Anthon Byberg
Göteborg
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Job Description

Our clients Group Market Communication department is responsible for global industry and product market communication, and we cooperate closely with the regions and countries, all in support of sustainable sales growth.
They are now looking for a temporary Market Communication Manager to drive communication activities.
Their focus is on digital market communication designed to support their customers at all touchpoints in the interaction and engagement with them. Updated and timely market communication that meets our customers’ expectations is an important part of maintaining their position in the marketplace and ensuring we stay relevant for their customers.
Your role as a Market Communication Manager is to drive market communication activities based on Marketing Programmes.
You will actively drive the communication process from assignment to delivery for several parallel projects and activities, covering both the industry and product perspective.

Key responsibilities
You will be responsible for designing communication to nurture potential leads, conversion tactics, marketing automation for inbound marketing, outreach in paid and owned channels, as well as measurement and analytics to optimize communication. You will cooperate with marketing, creative teams, technical editors, digital planners, and several external communication suppliers and partners.

Top Skills
Develop communication plans that ensure purposeful, timely and effective communication
Ensure availability and visibility of messages across all relevant channels
Ensure concepts and materials are created to meet demands for successful implementation as well as local re-use
Drive improvement and optimization of the market communication
Budget ownership and management
Enhance customers’ brand experience

Our client expect you to have
Minimum Bachelor’s degree in the field of communication, media, advertising, marketing, or equivalent
A minimum of 2 years’ experience from managing large and complex communication projects and from working in cross-functional and cross-cultural organizations
Experience from content marketing, social media and digital communication, printed communication material, video and photo production, as well as the graphic process
Experience from negotiating, briefing and cooperating with external communication suppliers
A thorough understanding of global brand and identity concepts
It is an advantage if you have experience from B2B communication.
You need to be fluent in English.